Today, Color Factory, a collaboratively-produced art experience, announces the launch of ticket sales for its first exhibit in New York City, opening for a limited run on August 20. The multisensory exhibit, inspired by the colors of the city, will invite visitors to experience 16 distinct installations, designed to awaken audiences to the brilliant, everyday presence of color. Color Factory has assembled a roster of renowned artists, designers and creatives to tell their unique color stories and collaborate on participatory installations. “We are so fortunate to work with such a talented group of artists and designers to bring Color Factory to a creative, diverse and vibrant city like New York,” said Jordan Ferney, founder of Color Factory. “We hope the palettes and experiences offered inside Color Factory will challenge perceptions, awaken senses, invite joy and remind visitors to revel in the colorful moments of everyday life.
Color Factory debuted in San Francisco in August 2017; what was intended as a month-long run unexpectedly flourished as a celebration of color and creativity that lasted another eight sold-out months, seeing over 170,000 visitors in its 12,000 square foot space. Color Factory is an exhibit inspired by the joy of color, created by Oh Happy Day Founder Jordan Ferney, together with artist Leah Rosenberg and designer Erin Jang. Combining their unique backgrounds and skill sets across art and design the Color Factory team set out to create a platform to work with other creatives and provide a new way for people to experience color.
Highlights of the New York exhibit, covering over 20,000 feet, will include:
- discovering your “secret color” in a room by New York Times contributor Molly Young
- an ombre floating balloon room in partnership with non-profit 826NYC and Gymboree
- colorful treats including a custom ice cream created for Color Factory
- a guided activity on color and connection by Queens artist Christine Wong Yap
- a luminous dance floor, bar, and unforgettable photo moments in partnership with Maybelline New York
- an interactive installation by artist Lakwena Maciver, known globally for her technicolor street art
- Color Factory’s signature ball room.
As Color Factory’s exclusive paint partner, Sherwin-Williams provided an expansive palette of colors to bring the installations to life. The color continues after one’s visit with a neighborhood map given exclusively to Color Factory guests at the end of their visit. The interactive color map features over 20 unique experiences hidden throughout downtown Manhattan for Color Factory visitors to discover and enjoy.
Select tickets can be purchased at www.colorfactory.co ($38 per ticket, with children under two years attending for free). The exhibit will be open Thursdays through Tuesdays, from 10am to 11pm at 251 Spring Street in New York City’s SoHo neighborhood. Visitors will select time slots upon purchasing tickets and be invited to go through the installations at their own pace.
Before Color Factory opens its NYC doors on August 20th, New Yorkers can still visit Manhattan Color Walk, a free public installation created by Color Factory, in partnership with Cooper Hewitt, Smithsonian Design Museum. Located inside the museum’s Arthur Ross Terrace and Garden, Manhattan Color Walk pays special tribute to all the colors that make New York City unique. The Color Factory team collected 265 colors from almost every street in Manhattan, from W 220th Street down to Battery Park, to create this vibrant installation which complements Cooper Hewitt’s exhibition, Saturated: The Allure and Science of Color. The Manhattan Color Walk is open through July.