Color Factory

By Rachel M.

Color Factory is now open for a limited run at 251 Spring Street in NYC! Located in over 20,000 square feet, this beautiful and fun exhibit is far above some of the other pop-ups that have begun opening all over NYC.  Color Factory is an interactive experience that all ages will enjoy.

Launched by founder Jordan Ferney of Oh Happy Day, Color Factory brings together talented artists, creatives, and makers to conceptualize and collaborate on participatory installations:

  • The show begins with a stunning ceiling based piece called 100 Colors by Emmanuelle Moreaux and a tasty treat (a foreshadowing of many to come along the way)
  • Flower People by James Rosa of LAND Gallery depicts a field of geometric blossoms that are formally playful and delightfully expressive.  It’s easy to take selfies throughout as the curators installed cameras that connect the VR codes on personalized cards. Just scan your card and the photo will be emailed to you.
  • In Complementary Compliments by Christine Wong Yap you sit across from another person (at a desk with a complementary color) and have to draw them.  Guided materials and cute cards with compliments are there to assist.
  • Pick up a mallet in Sing Me High / Sing Me Low / Bring Me Back / Let Me Go by Lakwena & Abimaro, play the chimes, a listen for the call and response between the notes. Take in the vibration of the words and colors as they travel high and low.
  • The balloon dreamscape of Balloon Wishes conjures the colors you might see at sundown over the Hudson River or at sunrise, reflected against a skyscraper. Each balloon is reinforced with a wish from the students at 826NYC, who remind us of the good in the world with every bit of writing they do.
  • The next room, Secret Colors by Molly Young, contains a live-action flowchart.  Begin with the first question, then follow the path your answers will lead you on, until its conclusion. The result of this scientific process™ will be a secret color, just for you.
  • An illuminated dance floor glows with rosy hues inspired by shades of Maybelline’s Super Stay Matte Ink lip color.
  • A small exhibit by MMUSEUMM exhibiting modern unusual objects.
  • In From Absinthe to Zephyr: An alternative alphabet of unusual colors, written by Kassia St. Clair you can discover the secrets behind earth’s more enigmatic hues.
  • Andrew Kuoturns turns his observations about the joys and frustrations of city life into a series of infographic merry-go-rounds in New York State of Mind.
  • All pop-ups need a ball pit.  Color Factory’s is called Into the Blue. A large pit is surrounded by “punny” Illustrations by Tamara Shopsin.

The color continues after one’s visit with a neighborhood map given exclusively to Color Factory guests. The interactive color map features over 20 unique experiences hidden throughout downtown Manhattan for Color Factory visitors to discover and enjoy.  

Tickets can be purchased at www.colorfactory.co

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