By Rachel M. Winky Lux, a new cosmetic brand, opened its first fully-immersive experience store in New York City’s Soho neighborhood on August 8, 2018. It has 7 rooms that highlight signature products. Capitalizing on […]
Tag: Pop-Ups
29Rooms 2018
By Rachel M. Starting today, 29 Rooms, an immersive exhibit sponsored by Refinery29, the women’s lifestyle brand (www.refinery29.com) opens in NYC. Refinery29 is the leading digital-media and entertainment company focused on women with a global […]
Color Factory
By Rachel M. Color Factory is now open for a limited run at 251 Spring Street in NYC! Located in over 20,000 square feet, this beautiful and fun exhibit is far above some of the […]
2018 Bridgestone NHL Winter Classic: The PreGame
The National Hockey League and a substantial lineup of corporate partners rang in the New Year at the 2018 Bridgestone NHL Winter Classic – the yearly Jan. 1 regular-season outdoor game – right here in […]
NFL Experience Times Square
The NFL Experience is open now in Times Square. By Jon Ben-Zvi Located on the corner of 47th Street in Manhattan is a new must-see attraction for any sports fan. The aptly titled NFL Experience […]
The Lion King on Broadway 20th Anniversary Celebration
To celebrate its 20th year on stage, The Lion King brought festivaties to Times Square on November 12th. Attendees had the chance to participate in a number of Lion King-themed activities, including a sharable photo-op […]
NYCC 2017: Westworld Experience
Successfully replicating the highly coveted experience at this year’s San Diego Comic-Con, HBO brought its off-site Westworld exhibition to New York Comic-Con. Delos, the fictional owner of the similarly fictional luxury resort, set up an […]
NYCC 2017: The Museum of Lore
At this year’s New York Comic Con, Amazon Prime Video created an unsettling experience based on the eerie, dark, and thought provoking true stories of their new show Lore. A cross between a haunted house […]
Syfy’s Hall of Magic
The TV and City team visited the new ‘Hall of Magic’ pop-up in Brooklyn, inspired by Syfy’s original series, The Magicians. The experience is one of the most instagrammable spots in NYC. Watch our video […]
TV and City 